Yanks are first MLB team to partner with Polymarket
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On Fridays, the Brew’s Dave Lozo looks at a sports business story that says a lot more than just the final score of a game.
If you’re tired of seeing sports betting ads during games, well, sorry. Yesterday, the New York Yankees became the latest pro sports team—and the first in Major League Baseball—to make Polymarket an official prediction market partner.
The deal: Terms were not disclosed, but the deal runs through the end of the season. There will be ads behind home plate at Yankee Stadium that both in-person fans and TV viewers can see.
It’s a New York thing: The Mets were the first MLB team to join forces with a prediction market after they signed a multiyear deal with Novig in July.
But…New York is suing Polymarket’s rival, Kalshi, accusing it of operating an unlicensed gambling company in the state. While Polymarket isn’t named in the suit, the outcome would impact any deals it has in New York, including its existing partnership with the NHL’s Rangers.