YouTubers' unreliable ad revenue is prompting a growing number to diversify

 

YouTube has enabled many people to earn a living by creating popular content that generates ad revenue via the platform. But a growing number of successful YouTubers are looking at other ways to create revenue as income from ads proves evermore unpredictable. YouTube ad revenue can be erratic because of frequent policy changes by the platform as well as fluctuations in advertiser interest. A new report highlights how a number of high-profile YouTubers are diversifying ...